Clear Evolution

Brammo Style

Brammo and Electric Vehicle Grants August 6, 2009

On my drive this morning, I was listening to NPR 850 KOA and heard an update on the electric vehicle grants Obama is looking to implement.  According to the Denver Post

“Obama announced that the recreational vehicle company’s new owner, Navistar International Corp., had won a $39 million grant to build 400 electric-battery trucks. That means work in an RV-heavy region crushed by the recession, where unemployment has jumped so high so fast that Obama called it “astonishing””

Electric vehicles are popping up every where. Or maybe it’s the Joshua Tree Principle?  I find it interesting that America prides itself in being a world leader, and we are so far behind when it comes to technology.  For example, the Japanese cell phone has been demonstrating the features of an iPhone for years.  Now, some use it as their credit or debit card, simply “swiping their cell.”

Whether or not Obama’s plan is the right way to accomplish the inevitable, I’m not one to say.  But his previous statements followed with the awarding of $2.4 billion in grants toward the production of electric and hybrid cars, part of his proposed stimulus plan.


Brammo couldn’t have picked a better time to penetrate the industry and re ally set the standards.


Brammo in Best Buy? At that price? July 28, 2009

People seem to be very confused when Brammo was announced to be distributed through Best Buy.  Best Buy is an electronic store. They are known for leading the pack in innovation and standing on the edge of cutting technology.  If someone is looking for the latest and greatest… where do they go? Best Buy.

“But Best Buy Chief Executive Brian Dunn defended the biker excursion as just the type of venture the company needs to test as it retunes its retail formula amid changing technological trends.” Stated the Wall Street Journal.

The Brammo Enertia is an electronic.  Moreover, how many people visit the most prominent motorcycle shop?  Now compare their BEST day to the amount of foot traffic a Best Buy has.  The number of people who stroll through motorcycle shops doesn’t even come close to comparing to the number of people who visit Best Buy.

How does Brammo “justify” the price?  The same way Apple did when they released the first iPod at $600.00, or the astronomical pricing of the first plasma screen TV’s.  Leading technology is expensive. It has to be.  Eventually the price will come down and better models and upgrades will be available… just like everything else.  What about the recession?

“Best Buy has been weathering the recession better than some retailers, and said last month that it boosted its already leading market share in the U.S. by two percentage points during the three months ending in April, as it picked up business from its former rival, Circuit City Stores Inc., which closed in March.”

Yes ‘times’ are tough, yes Best Buy seems like they are taking on huge ‘unusual‘ addition.  Best Buy has a history of sharp turns that have kept it ahead of competitors.


Brammo at Best Buy July 15, 2009

Lots of news articles over the past couple days about the Brammo Enertia going on sale at Best Buy this month.  Looks like the originally-reported sale debut, July 5, has been delayed a bit.  No official word on when the new, actual, for-real day will be, but Brammofan-watchers will be among the first to know.

The Wall Street Journal reported that Best Buy:

is throttling up the venture this summer with the introduction of the Brammo Enertia, a futuristic electric motorcycle that can travel 45 miles at speeds of up to 50 miles per hour and plugs into a standard wall outlet. Best Buy wouldn’t disclose when it will begin selling the motorcycle, but Brammo Inc. representatives said it would debut in a Portland store this month.

And, this morning, the Los Angeles Times said:

This month it will broaden its electric vehicle offerings with the first electric motorcycle to be sold in a brick-and-mortar store — the Enertia by Brammo Inc., an Ashland, Ore., company in which Best Buy Co. Inc. has invested $10 million.

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Test rides are available in the parking lot, just outside the store’s car-stereo installation bay.

“Most customers see the bikes for the first time when they walk in the store. People aren’t sure how to take it, but they’re definitely really excited. They ask a lot of questions,” said Martinez, who has sold eight EVs in the month her store has been offering them.

Coupled with this accurately-reported news was an item on this morning which said that the bikes were on sale currently at the Portland, OR Best Buy.  Many readers picked it up and proceeded to tweet it, mercilessly.  Unless Brammo slipped this one under the Brammofan Radar, it’s just another example of, dare I say it: false information on the Internets.


What is the Brammo?

Available at Best Buy the Brammo Enertia is a fully electric powercycle designed for a 45 minute round trip destination.  At 275 pounds its slim but sturdy fit can accommodate someone like me at 5’3″ or someone like Craig Bramscher who’s over 6 feet tall.  With averages speed of 40-50 miles per hour and 100% instant torque this is the commuters new toy.  I was surprised at how easy this was to ride- at 18-25 horsepower (comparable to a Ninja 250) and a single speed gear, it really was a breeze.

This electric machine can do wheelies and upload your latest iTunes play list.  Think of this as a computer you can ride.  With 250 electronic parts, the Best Buy Geek Squad is the expert.

If you owned an Enertia, how would you like to get it fixed or worked on?  Or if there were softwear updates avaiblable how would you like to upload and access this information and news?